{"id":29376,"date":"2026-08-28T17:00:45","date_gmt":"2026-08-28T15:00:45","guid":{"rendered":"https:\/\/inter-antiquariaat.nl\/en\/antiek\/niet-gecategoriseerd\/mode-affiche-brussel-au-bon-marche-1882\/"},"modified":"2026-08-28T17:11:16","modified_gmt":"2026-08-28T15:11:16","slug":"fashion-poster-au-bon-marche-1882","status":"publish","type":"product","link":"https:\/\/inter-antiquariaat.nl\/en\/antiques\/miscellaneous\/miscellaneous-after-1880\/fashion-poster-au-bon-marche-1882\/","title":{"rendered":"Advertising poster winter fashion 1882-1883 &#8211; Au Bon March\u00e9 Brussels"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"az0av6\" data-start=\"0\" data-end=\"74\"><span role=\"text\"><strong data-start=\"3\" data-end=\"74\">ADVERTISING POSTER \u2013 WINTER FASHION FOR THE DUTCH MARKET, 1882\u20131883<\/strong><\/span><\/p>\n<p data-start=\"76\" data-end=\"207\">\u201c<em data-start=\"77\" data-end=\"113\"><strong data-start=\"78\" data-end=\"112\">Au Bon March\u00e9. Hiver 1882\u20131883<\/strong><\/em>\u201d, wood engraving printed in Brussels by <strong data-start=\"154\" data-end=\"173\">Adolphe Mertens<\/strong> in <strong data-start=\"177\" data-end=\"185\">1882<\/strong>. Size 89.5 \u00d7 65.8 cm.<\/p>\n<p data-start=\"209\" data-end=\"925\">This poster was made specifically to entice Dutch customers to shop at Au Bon March\u00e9 in Brussels. At the top centre, the Brussels <a class=\"decorated-link\" href=\"https:\/\/fr.wikipedia.org\/wiki\/Bon_March%C3%A9_(Belgique)\" target=\"_blank\" rel=\"noopener\" data-start=\"343\" data-end=\"424\">Au Bon March\u00e9<\/a> is shown on the corner of Rue Neuve and Rue de la Blanchisserie, where the department store had by then expanded into several adjoining buildings. On either side, branches of the same company in Lille and Charleroi are advertised. The Brussels Au Bon March\u00e9 was founded in 1845 as a &#8220;<em data-start=\"708\" data-end=\"731\">magasin de nouveaut\u00e9s<\/em>&#8221; by the Thi\u00e9ry family and was greatly expanded from 1866 onwards by Fran\u00e7ois Vaxelaire and Jeanne Claes. Over the following decades, it developed into one of Belgium\u2019s leading department stores.<\/p>\n<p data-start=\"927\" data-end=\"1584\">In three scenes arranged one above the other, the poster presents the winter collection of 1882\u20131883. At the top, children in coats, suits and overcoats are posed on a grand flight of steps. Below are two groups of elegantly dressed women and men. The women wear close-fitting dresses, richly draped skirts, coats and hats decorated with feathers and ribbons; the men appear in overcoats, <a class=\"decorated-link\" href=\"https:\/\/en.wikipedia.org\/wiki\/Frock_coat#Earlier_redingote\" target=\"_blank\" rel=\"noopener\" data-start=\"1316\" data-end=\"1388\">redingotes<\/a> and formal suits. The illustrations also function as a catalogue: every garment is numbered and accompanied by a description and price in Dutch: \u201cAll our prices are calculated in Dutch currency.\u201d<\/p>\n<p data-start=\"1586\" data-end=\"1922\">The most expensive garment is No. 27 \u2014 the first figure in the second row \u2014 described as an \u201c<em data-start=\"1679\" data-end=\"1715\">Elegant Costume in faille duchesse<\/em> (a rich, ribbed silk dress fabric), <em data-start=\"1752\" data-end=\"1784\">the drapery in brocaded velvet<\/em> (i.e. with woven-in decorative motifs), <em data-start=\"1825\" data-end=\"1862\">the skirt trimmed with plain velvet<\/em>,\u201d priced at 135 guilders (roughly \u20ac1,930 in today\u2019s money).<\/p>\n<p data-start=\"1924\" data-end=\"2375\">Orders of more than ten guilders were delivered throughout the Netherlands carriage- and duty-paid to the customer\u2019s home. The department store thus covered both transport costs and import duties. In addition, customers placing such an order received a one-year subscription to the illustrated fashion magazine &#8220;<em data-start=\"2239\" data-end=\"2258\">La Mode Bijou<\/em>,&#8221; which appeared twice a month. Au Bon March\u00e9 began publishing this house fashion magazine for its clientele in 1882.<\/p>\n<p>Price: Euro 375,-<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ADVERTISING POSTER \u2013 WINTER FASHION FOR THE DUTCH MARKET, 1882\u20131883 \u201cAu Bon March\u00e9. Hiver 1882\u20131883\u201d, wood engraving printed in Brussels by Adolphe Mertens in 1882. Size 89.5 \u00d7 65.8 cm. This poster was made specifically to entice Dutch customers to shop at Au Bon March\u00e9 in Brussels. At the top centre, the Brussels Au Bon [&#8230;]\n","protected":false},"featured_media":29378,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1404,1423],"product_tag":[],"class_list":["post-29376","product","type-product","status-publish","has-post-thumbnail","product_cat-miscellaneous","product_cat-miscellaneous-after-1880","first","instock","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Au Bon March\u00e9 Brussels Poster 1882 | Winter Fashion<\/title>\n<meta name=\"description\" content=\"Original 1882 advertising poster for Au Bon March\u00e9 in Brussels, promoting winter fashion to Dutch customers with prices in guilders and wood-engraved illustrations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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