1920s seaside tourism in Holland – Jos Rovers, 1926

“Visit the seaside resorts of Holland” colour lithograph designed by Jos Rovers (1893-1976) and published by Emrik & Binger in Haarlem in 1926. Size: 64 x 99 cm.

In the 1920s, tourism in the Netherlands was still in full development. The Dutch railways played a crucial role in connecting cities and coastal areas, making it easier for people to take day trips or vacations by the sea. International connections with Great Britain, via ports such as Harwich and Hoek van Holland, brought in an influx of foreign visitors.

Popular seaside resorts like Scheveningen, Zandvoort, and Katwijk were known for their beaches, fresh sea air, and recreational opportunities. Hotels, guesthouses, and leisure facilities were built to accommodate tourists. Seaside resorts increasingly offered entertainment, such as dance evenings, theaters, and casinos. At the time, all of this was still fairly exclusive.

Swimwear in the 1920s began to become less conservative, usually consisting of one-piece garments with wide shoulder straps and a length that reached mid-thigh. Swim caps were also an essential part of beach fashion.

Price: Euro 1.250,- (incl. frame)