Champagne Jules Mumm & Co. – Maurice Réalier-Dumas, 1895
€450
‘Champagne Jules Mumm & Co.‘ colour lithograph poster by Maurice Réalier-Dumas and printed by Chaix in Paris, 1895. Size : 33,5 x 11,2 cm.
Maurice Réalier-Dumas embraced the Impressionists at a young age, especially Pierre-Auguste Renoir but he embraced Renoir’s model, Louise Papillon, even more; they became lovers. His frescoes adorned the Maison Fournaise, the famous restaurant of Louise’s father.
Remarkably, the first phase of Réalier-Dumas’ career, as a poster artist, radically departed from Impressionism: a flat, Classical purity combined with Byzantine mosaic is evidenced here for Mumm’s Champagne from Reims. It captures the celebratory nature of the product, embodying the spirit of festivity and refinement associated with the brand. The poster invites the viewer to experience the joy and luxury of enjoying a fine champagne. The use of rich colors, graceful figures, and fluid design elements reflects the artistic trends of the Belle Époque era.
This reduced-format lithograph exemplifies the elegance and sophistication of late 19th-century advertising, a period when the Art Nouveau movement flourished, transforming commercial posters into highly artistic expressions.
Maurice Réalier-Dumas, while less widely known today, contributed significantly to the visual culture of his era with his skillful approach to advertising art. His work on this Jules Mumm Champagne poster stands as a testament to the refined aesthetics and promotional strategies of the late 19th century.
Price: Euro 450,-
