Advertising poster for Milanese hair powder, lithograph printed in colours with gold, made in Paris around 1900 by Albert-Émile Artigue. Size: (print) 37 x 55 cm (frame: 79,5 x 59,5 cm).
This pink powder was also advertised in the Netherlands and Flanders: “Milanaise makes lice, nits, dandruff, dirt, and diseases of the scalp disappear. It is indispensible for all housewives. Milanaise purifies, strengthens and cleans the hair of children and of grown men. It is without harm and without the slightest danger. Milanaise gives flexibility, brilliance, and beauty to the hair, and prevents the hair of young girls from breaking.”
Albert Émile Artigue (1850-1927) was a painter, engraver and lithographer. From 1875 to 1901 he exhibited regularly in the Salon de Paris and the Salon des Artistes Français and in Munich in 1901. In 1890 he received an honorable mention in Paris.
The Milanaise poster was made in the heyday of Art Nouveau. The graceful lines, fresh pastel colors and lavish motifs in the depiction of sensual women became the icons of the fin de siècle. Nature was the main source of inspiration, gracefully stylized plants and flowers were seen in unmixed colors clearly separated from each other by lines.